Patronage

the support, especially financial, that is given to a person or an organization by a patron

Patronage of the arts comes from businesses and private individuals.

​the system by which an important person gives help or a job to somebody in return for their support

Bruckner showed how the changes in “ the patronage system that stretched from royalty to interested individuals defined the formative years in the material biography of European commercial maps.” 

Source: Oxford Learners DictionaryFrom Bruckner, Martin. “ The Artisanal Map, 1750-1860”  The Social Life of Maps in America, 1750-1860.

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